Even though Snapchat is a very small company compared to Facebook, Facebook is threatened by Snapchat. Facebook is probably terrified that Snapchat may grow and grab their audience. This is possible because Snapchat already has a huge audience.
When Snapchat was launched, it had a new idea of their own similar to early days to Facebook. Later, Facebook bought Instagram and WhatsApp. Instagram was the emerging company like Snapchat is and WhatsApp was already a giant in messaging domain.
Facebook was able to buy Instagram as they were willing to sell their company but this is not the case with Snapchat. Hence Facebook cannot buy Snapchat.
The uniqueness about Snapchat was the stories, doodling over images. Facebook did following things to nullify the uniqueness of Snapchat.
- Firstly, they introduced doodling over images in WhatsApp.
- Then they Introduced Stories in Instagram.
- Later they started video calling in WhatsApp, live streaming in Facebook.
- Then, WhatsApp was added with same facility as stories like Instagram which was copy of Snapchat.
- Currently, Facebook also introduced storied similar to WhatsApp, Instagram, Snapchat.
As WhatsApp and Instagram are parts of Facebook, Facebook is introducing same facilities as Snapchat in all three companies.
This is going to be a battle which will have only 2 possible outputs. The social networking world will not stay as it is like Snapchat will stay with their audience base and Facebook group will stay with their audience base. The more possible outcome is that, Facebook will gradually acquire the space of Snapchat or Snapchat will improve its audience in short term. In long term, the situation cannot be predicted right now because Facebook and Snapchat both are going to introduce new features for their existance and audience retention cannot be predicted right now for those features. But the good thing for all the users is that they will surely get new features from both the companies.
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